Darren Sammy has been very vocal about racism plaguing cricket and society at large. He has been actively airing his views on discrimination of people on the basis of the colour of their Skin.
Questioning why India has a face cream by the name of “fair and lovely’’ despite it being a country of diverse cultures, it clearly hints at colorism. ’Your ad Fair and Lovely clearly says fair people are lovely people.” Sammy was quoted as saying in an interview.
In the wake of George Floyds death and subsequent rage over atrocities on marginalised people , especially among people of color, Unilever decided to rebrand its product by dropping all references to colorism.
Sammy in a chat with TedEx spoke about the importance education said ‘ it’s a broad topic. The killing of George Floyd has started a worldwide movement for equality and against racial injustice. When you talk about racism like what I spoke about 2013-14 when I was playing ,it is about education .Educating people about that certain words could be offensive and should not be used”.
Said the former Sunrisers Hyderabad player, who recently accused his teammates of using racial remarks.
Sammy concluded by saying ‘ I spoke about one of the biggest campaigns that is going on in India about the product Fair & Lovely, where you indirectly say to people that fair people are lovely. I got a feedback that it is a part of culture, but just because it is culture it is not right. People need to appreciate everyone whatever the color and a lot of education has to go in that.”