The Board of Control for Cricket in India (BCCI) can fetch up to a whopping USD 5 billion just by broadcasting rights of the Indian Premier League (IPL).
“There is a well-known US-based company which did send BCCI feelers some time back, expressing their serious interest in bidding for IPL media rights. With 10 teams playing IPL from 2022, the matches will go up to 74 and in any case, the valuation of the property increases,” NDTV quoted a senior BCCI official on conditions of anonymity.
“But with two new teams about to fetch anything between Rs 7000 crore to 10,000 crore, the broadcast rights are certainly going to shoot through the roof. So expect the IPL broadcast rights to go for anything above USD 4 billion and may be up to USD 5 billion,” the official added.