Amazon Prime Video has announced its beginning in the live sports in India on Tuesday. Amazon has acquired the India territory rights for the New Zealand Cricket through 2025-2026.
With this, Amazon Prime Video has become the first Indian streaming service to secure exclusive live cricket rights from a major cricketing board.
The deal also includes Team India’s tour of New Zealand in early 2022, and a second tour, the dates for which will be announced later.
“Over the last few years Amazon Prime Video has become the go-to destination for world class entertainment in India — be it our Amazon Original Series or the biggest blockbuster movies across languages, Gaurav Gandhi, Director & Country General Manager, Amazon Prime Video said in a statement.
“… We are thrilled to work with New Zealand Cricket on this endeavor as they have a strong, passionate and much-loved cricket team, and the cricketing rivalry between the two countries has been fantastic. We are happy to make this collaboration with New Zealand Cricket our first live sport offering in India, and are confident that our Prime members will be delighted with this initiative,” he added.
David White, Chief Executive New Zealand Cricket, said: “One of NZC’s key goals is to extend our teams’ global reach and to build closer relationships around the world and, in terms of that particular objective, we don’t think we could be in better hands. India has always been important for viewership of NZC; no other country follows cricket like India, so it’s exciting to be announcing this agreement with India’s leading streamer.”