“In a way, it is the right to match that was previously seen in the player auction,” explained Harish Thawani, the former CEO of Nimbus, trying to make sense of the unprecedented system. “It will only escalate the value of every property,” he said, according to a report in Cricbuzz. A TV station executive shed more light, saying it may be a way of winning all the properties through one consolidated bid. “Yes, there is no composite bid scheme, but all this could be adding up to that,” the executive said.
“If the winners of the linear rights want, they will have the opportunity to go for the digital rights as well. If you recall last time around, there were individual bids, of TV and digital, that were very high but the big consolidated offer was more than the sum of others. In such a case, there is no way to find out the real market value of each property. So, if you go through the details, there is a way for consolidation yet a way to realise the value of each package as well,” BCCI treasurer Arun Singh Dhumal explained.
“The ITT has been devised and packaged in such a way that it gives opportunities to the smaller players and maintains total fairness and transparency. Some may not have deep pockets to buy the big packages but this ITT ensures their participation either in a non-exclusive bundle or for international territories. Someone may be interested only in the UK, Middle East or Australia territories and they can participate.
“Similarly, someone may not be interested in all 74 games, they can go for the limited pack,” Dhumal pointed out. “There are many global players who want to be part of the IPL success story and may not have cricket in their sports portfolio but would want to be part of it in a limited manner to begin with, so this ITT provides them that possibility.”