Kings XI Punjab were on Wednesday renamed as Punjab Kings ahead of the 2021 IPL auction on Thursday in Chennai.
PTI had reported of the name change on February 15. A new logo was also unveiled on Wednesday.
Speaking about the new brand identity, team CEO Satish Menon said: “Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself.”
Presenting our 🆕 name, 🆕 logo and a 🆕 identity! 🤩 ⬇️#SaddaPunjab #PunjabKingshttps://t.co/YuH5qpnjHB
— Punjab Kings (@PunjabKingsIPL) February 17, 2021
“The change in brand identity is not about changing our brand ethos but celebrating our one-ness as we stand in unit like a family. The new logo honors the liveliness and vibrancy of the brand and provides modern elements, while we stand out from rest of the teams.”
